Airbnb - Product Pages
Challenge
I lead product landing page initiatives during key transitions, including major refreshes and new product launches. These digital touchpoints require balancing visual storytelling with clear product communication. My challenge is translating complex offerings into engaging experiences that drive conversion while maintaining brand integrity.
Strategy
I collaborate closely with marketing teams on messaging objectives and production teams on technical possibilities. I lead creative workshops exploring art directions that align with product requirements and brand positioning. Early visual guidelines establish a foundation for creative exploration while ensuring consistency.
Impact
These projects have delivered measurable results:
- Increased conversion rates through strategic visual design
- Improved user engagement metrics
- Enhanced brand perception through cohesive storytelling
- Established scalable visual systems for product iterations
This work shows how thoughtful design transforms complex information into intuitive experiences that support business objectives.
Role
Led photo creatives and art directors developing visual solutions for product pages. Facilitated collaboration between marketing, product, and development teams. Established art direction standards balancing brand guidelines with product needs. Directed photo and video production from concept through implementation.